Content that kills.
Services
Thought Leadership
Companies, executives,. and leaders in their field need to demonstrate their leadership through nuanced and detailed writing that demonstrate a depth of knowledge and experience. I research, edit, and write original content for clients, in specialized fields in media such AI, outward-facing interviews, ghost-written blogs by founders, and white papers.
Content Creation
I have written or rewritten hundreds of websites across dozens of industries, as well as email campaigns, blogs, newsletters, sales pages, and much more.
I help my clients transcend standard marketing meessages through nuanced messaging, bold statements, expert copy, targeted pain points, and eloquently worded pages.
Content Strategy
I have worked as the chief strategist for several different companies, helping to create, market, and price a whole suite of online courses, service offerings, and business positings. My speciality these days are purpose-driven companies, deliberately developmental organizations, and conscious capitalism.
B-to-B Strategy
& Content Development
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Intevity
Developed all content and content strategy for this large digital consultancy firm that wanted a more Intimate and “boutique” feel. At the time we started, their website was utterly out of date and an afterthought of the C-suite. Now it drives and helps close millions in sales.
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Convercent / OneTrust
I rebranded and rewrote the entire website, so the content could better focus on their stated goal of being acquired by a larger company. My work included the website, print ads, award-winning blogs I solely wrote, thought leadership, and white papers. (Convercent was acquired by OneTrust in 2021.)
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True Tickets
This small startup has grown from distributing 24 tickets in 2020 to more than 2 million in 2023. They needed a FAST, 2-week turnaround for their next round of funding (content has been changed since but you can view the content that helped them secure their funding here).
Partial Client List
B to B and B to C
Content strategy, website content, sales pages, marketing, branding, thought leadership, company blogs.
Intevity
The New York Times Syndicate
BlackCoffee
Aveeno Skin Care
Sunoco Logistics
Bed Bath & Beyond
Two Arrows Leadership Training
Convercent (acquired by One Trust)
Richard Fleischman Architecture
Auto Nuvo
ServiceMaster Restore
WishGarden Herbs
W.J. Castle Group
Egbert & Barnes, LLC
HirePurpose
Windpact
Perfect Teeth
… plus many more
Pharmaceuticals
Created carefully researched and FDA-compliant sales pages and websites
Ortho Biotech
Centocor
Actelion Pharmaceutical
Bristol-Myers Squibb
Roche
OrthoMcNeil
Pfizer
Valeant
Allergan
Cordis
Centocor
Education
Content strategy to drive awareness; developed and marketed online courses; website development; list growth and social media outreach and growth.
The Aligned Center
Integral Life
STAGES International
10 Directions
Dharma Ocean
Integral Zen
Ad Agencies
Worked on a variety of projects, from websites to product descriptions
R/GA
Organic
Cambridge Technology Partners
Medical Broadcast Company (acquired by Digitas)
GSI Commerce (acquired by eBay)
Insight Interactive Group (acquired by Whittmanhart).
On-time and on-brand
“Keith not only knows how to make a long story short, he knows how to do so on time and on-brand. That said, find your own damn writer. It took us years to find someone this good who isn’t a self-righteous prima donna.”
-- Mark Gallagher, CEO, BlackCoffee
600% increase
“WishGarden Herbs hired Keith as a consultant for our new website. Keith approached the work as if he were a member of the team.
"9 months later, our website has seen a 600% increase in visitors and transactions – and much of the credit can go to him. He was a consummate professional in all his aspects of his work and comportment and I am thrilled to give him my highest recommendation.”
-- Mark Schroeder, Chief Digital Officer, WishGarden Herbs
Level of subtlety
"Keith brought a level of subtlety to what we were trying to do. I love how he anticipated our needs – which weren’t overtly stated — and was able to address them fully. I’m very pleased.”
- Cheri Daniels, Marketing Manager, The New York Times Syndicate
Content Strategy Work
Speed & Function
I have been working on creating a new website and a new marketing plan for this company. Their interim site launched in the winter of 2024 while we do a major rebranding for this purpose-driven company. The new site will launch in spring, 2024.
I also write the company’s and founder’s blogs, social media, and lead gen emails, and other company communications.
Stages International
STAGES is a think tank and online educational site devoted to human development. The work centers around developmental psychology, and the stages that adults move through over time.
As Chief of Strategy, I helped to create and market online courses and live events that drew thousands into online programs, coaching relationships, and more.
Dharma Ocean
I grew this Buddhist non-profit’s email list 85% (to 17,000), Facebook page likes 1000%, website traffic 45%, and user engagement 28%.
Over three years as the Marketing Director, my campaigns drove thousands of people through online courses priced above $350 and pushed their gross revenue into the 7 figures.
“I want you to know how much I have and do appreciate Keith, not only in the work he did with us, but also the honest and gifted person that he is. I have seen his beautiful flexibility flowing into the waters of the unknown in our business and taking responsibility when no one could even know what that responsibility was.”
Terri O’Fallon
Founder of STAGES International
Individual Practitioners
Luke Entrop
“Clarify your Purpose
Scale Your Leadership
Deepen Your Love
It’s time to leave your mark.”
Luke has worked with some of the biggest names in the startup, business, and creative world. His work with the consulting firm Evolution has him developing company leaders, aligning company culture with strategy, and creating the ideal conditions for high-impact teams to succeed.
Luke wanted a boutique website and content to branch out beyond business people and the business world into something more heart-felt and in-line with where he wants to grow his business.
Naomi Morad
Naomi’s extraordinary personal survival story inspired her to become a healer and a therapist, someone who works outside of the bounds of conventional therapy but who gets extraordinary results.
She wanted a website that could reflect her patient, caring, and thorough approach to mental health, and capture the unique ways she works with and helps to heal severe trauma in her clients.
She also wanted to provide as much background information as she could, to make the onboarding process more efficient.
Caneel Joyce
“Move Forward Fearlessly.”
Caneel is a high-powered coach with a Ph.D, who was ready to branch our away from working with coaching agencies and instead start her own business.
Her speciality was startups, but also in taking a more feminine, more grounded approach to growth and success, one that would allow her client to grow not just quickly, but sustainably.
In addition to the growth of her mailing list, the site also acted as a way to promote her as an ideal key speaker for events on human sustainability and growth.