Get clear on your brand story, your audience, and how to monetize your offering through active marketing that generates real results.
Content strategy is critical to reaching your target audience in ways that move them.
Your brand is the story of your business and the promise to your customers. It needs to be a compelling one.
But a great story that no one hears doesn't change lives, move product off shelves, inspire investors, motivate employees, or convert users into clients.
That's why here we'll focus on brand creation, but also development and deployment.
What we’ll explore...
• Who your audience is
• What their needs are
• What their pain points are
• How to reach them
• How to create and implement a system for monetizing your offering.
What we'll cover...
• Pre-production: research, interviews, competitive analysis, user analysis
• Editorial strategy: voice/style/brand, content plan
• Management: site navigation, content migration, content flow
• Production: content creation, taglines, delivery, marketing plan and implementation
• Marketing: where the rubber meets the road through the generation of income
• Post-production: tracking, adjusting, editing
Content strategy ensures that your investment in your brand and your marketing has a strong return in increasing sales and increased loyalty.
Every business, entrepreneur, and visionary needs to tell their story in words that define their market, capture their audience, and convert readers into inspired customers or clients.
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When people read the story of you or your business, you want the hairs on their arms to stand up. Their pulses to quicken. Their eyes widen a little, because you’ve got their attention — all of it.
Your website’s content is the very soul of your business or offering, reflecting the depth of your passion and the breadth of your expertise.
It should have a clear personality that tells a story in the words of your audience, not yours.
This is a combination of the poetic with the strategic, the place where the alchemy of a master story starts to take hold. Here, I’ll take everything you’ve written (if anything), and rewrite it to touch your audience deeply.
We’ll combine the very best of the left brain strategy and business tactics with the very best of right brain creative storytelling. You’ll get phenomenal content (that’s SEO compliant), branding consistency (that tells an irresistible story), and the story of you told in a way you’ve never heard before.
Contact me for more.