Treat Your Creativity Like a Blue-Collar Job

Treat Your Creativity Like a Blue-Collar Job

Many aspiring writers view their creativity through a lens of sacredness or specialness or inspiration. As in, “This is my sacred craft,” or, “I’m an important person, a special person, and I have something important to share with the world," or, "I need to cultivate my inspiration."

This is the kind of self-important chatter that will leave you with writer’s block so thick it feels like a 2-ton rock sitting on your chest. 

The Marketing Message Right Under Your Nose

The Marketing Message Right Under Your Nose

We brand ourselves with Instagram, Facebook, Twitter, and Pintrest everyday, so we’re less susceptible to being branded by others. We’re more cynical, and less likely to swallow the message that a pair of shoes will improve our basketball game, or a soft drink will help us meet friends.

In an increasingly noisy world, manipulation becomes increasingly less effective. Which is why it’s fading from view.