Content Strategy and Creation
I create content and develop strategy for clients across a diverse spectrum. I have expertise in all facets of both B-to-B and B-to-C marketing and advertising, and have worked for some of the biggest and most forward-looking companies and ad agencies in the world.
Content strategy is critical to reaching your target audience in ways that move them.
Your brand is the story of your business and the promise to your customers. It needs to be a compelling one. But a great story that no one hears doesn't change lives, move product off shelves, inspire investors, motivate employees, or convert users into clients.
I help my clients determine...
• Who the audience is
• What their needs are
• What their pain points are
• How to reach them
• How to create and implement a system for monetizing an offering.
I help my clients through some or all of the following...
• Pre-production: research, interviews, competitive analysis, user analysis
• Editorial strategy: voice/style/brand, content plan
• Management: site navigation, content migration, content flow
• Production: content creation, taglines, delivery, marketing plan and implementation
• Marketing: Facebook and print ads, customer relationship management, squeeze pages
• Post-production: tracking, adjusting, editing
Content strategy ensures that your investment in your brand and your marketing has a strong return in increasing sales and increased loyalty.
I help businesses and entrepreneurs tell their story in words that define their market, capture their audience, and convert readers into inspired customers or clients.
Contact me for more.