Kinds of Writing: business-to-business, business-to-consumer, retail, educational, non-profit,
and healthcare (consumer and HCP).
For the Web: Brand strategist; content-as-brand; creation of entire website from conception to content outline to wireframes to manuscript development; information architecture (conception & creation of site maps/flow charts); search engine optimization (meta tags); wireframe conception & creation; branded emails, landing pages, banner ads; newsletter conception & creation.
Traditinal: Writing & branding for newspaper advertising & print messaging; slogans/ scripts; posters; book writing/ editing.
Companies: Aveeno, Visit Delaware (state of Delaware), Ken Wilber/ Integral Institute, GMAC Real
Estate, Fleet Capital
Leasing,
Bed Bath & Beyond, Deloitte Consulting, United Way of Southeastern Pennsylvania,
CIGNA, Sunoco Logistics, The Cartoon
Network, Good Humor Ice Cream, Centocor,
Roche, Ortho Biotech, Bristol-Myers
Squibb, OrthoMcNeil, Cordis,
Pfizer, Allergan, Johnson Kendall
Johnson, Goldman Sachs, dozens of smaller companies.
Technical: familiar with basic HTML, php, and css; know multiple CRM tools such as Vertical Response; proficient with MS Office, Illustrator, and Dreamweaver.